I am so excited to bring you Dr. Bob Cooper on the show this week. Thus all the exclamation points above! Bob is the founding father of the Stage-Gate process. I attended one of Bob's seminars earlier this year and, in a nothing to lose moment, asked him to be on the show. Bob has worked with the biggest and the best to improve their R&D with impressive results. His impact on corporations around the world and the world itself can not be overstated.


Robert G. Cooper is one of the most influential innovation thought-leaders in the business world today. He pioneered many groundbreaking discoveries in product innovation, including the Stage-GateĀ® Idea-to-Launch Process, now implemented by almost 80% of North American companies. Having spent 40 years studying the practices and pitfalls of 3000+ new product projects in thousands of companies, he has assembled the world's most comprehensive research in the field of product innovation management. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world, making him one of the most sought-after speakers.

A prolific author, Dr. Cooper has published 100+ academic articles and thirteen books, including the best-selling 'Winning at New Products', now in its 4th edition. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). He is also Professor Emeritus of Marketing and Technology Management at the DeGroote School of Business at McMaster University, and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University. 


Sponsor: This episode is brought to you by Sunflower Electrical Systems. Sunflower is a custom manufacturer of light electromechanical assemblies with a focus on wire and cable harnesses. But they also do wire preparation, complex sub-assemblies, and full turnkey products Sunflower allows its customers to reduce their total lower cost of ownership AND risk by: 

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- American Football

- PDMA's Research

- AC Nielson Study

- Bob's Website: www.bobcooper.ca

- Other Stage-Gate Resources

Intro Credit:

Stan Kijowski

The R and D Show Theme Music Credit:

District Four Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License